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This book presents a clear framework for practical digital rebirth of companies, contrasting it to prevalent ‘digital transformation’ approaches. Aimed at large and medium-sized companies, as well as their subcontractors and service providers, but also at budding entrepreneurs, it should be read and used by company boards, executives, managers, startup leaders and business consultants.
The concept of Digital Rebirth shows clearly that, in the light of recent developments like Internet of Things, Industry 4.0 and Cloud-based services, well-established traditional industry and competitive models are not any longer satisfactory to understanding and dealing with digital realities.
Chapter 1: Introduction: The Why of Digital Rebirth
Chapter 2: What is Really Happening? How Digital Trends and Forces are Causing Digital Company Rebirth
Chapter 3: The Right Mindsets and Right Questions about Digitalization
Chapter 4: The Core of Digital Rebirth. Establishing a Company Digital Platform
Chapter 5: The Widening of Digital Rebirth. From Industries into Ecosystems
Chapter 6: The Deepening of Digital Rebirth. Using Cloud-based Technologies
Chapter 7: Digital Rebirth Capabilities. Processes and People/Talent
Chapter 8: Digital Leadership and Company Repurposing
Chapter 9: Putting It All Together. The Five Drivers of Successful Digital Rebirth