Marius Leibold, Sven C. Voelpel
Digital Rebirth (English edition)
How Smart Companies Recreate Themselves in the Digital Era
July 2018, 239 pages, 39 illustrations, hardcover
Retail price 29.90 €
Digital Rebirth transcends digital transformation. It involves a revolutionary reinventing of the purpose, nature and processes of a company, with accompanying digital business and technological platforms.
This book presents a clear framework for practical digital rebirth of companies, contrasting it to prevalent ‘digital transformation’ approaches. Aimed at large and medium-sized companies, as well as their subcontractors and service providers, but also at budding entrepreneurs, it should be read and used by company boards, executives, managers, startup leaders and business consultants.
• It shows clearly how some major companies have digitally rebirthed themselves – or are in the process of it – to be or to become a leading player in the digital economy.
• Company and industry illustrations are accompanied by descriptions of Digital Rebirth approaches, methodologies and practical tools.
• The book’s content is ideal for use in company workshops and executive sessions, as well as business leadership mindset sessions, and has been validated in such activities by the authors, including boards of highly renowned companies on all continents.
• At the end of the book, the unique approach of Digital Rebirth is condensed into a framework of five digital drivers, to assist in the right activities for purposeful and successful company rebirth.
The concept of Digital Rebirth shows clearly that, in the light of recent developments like Internet of Things, Industry 4.0 and Cloud-based services, well-established traditional industry and competitive models are not any longer satisfactory to understanding and dealing with digital realities.
Chapter 1: Introduction: The Why of Digital Rebirth
Chapter 2: What is Really Happening? How Digital Trends and Forces are Causing Digital Company Rebirth
Chapter 3: The Right Mindsets and Right Questions about Digitalization
Chapter 4: The Core of Digital Rebirth. Establishing a Company Digital Platform
Chapter 5: The Widening of Digital Rebirth. From Industries into Ecosystems
Chapter 6: The Deepening of Digital Rebirth. Using Cloud-based Technologies
Chapter 7: Digital Rebirth Capabilities. Processes and People/Talent
Chapter 8: Digital Leadership and Company Repurposing
Chapter 9: Putting It All Together. The Five Drivers of Successful Digital Rebirth
Chapter 10: Conclusion