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Leibold, Marius; Probst, Gilbert; J.B.; Gibbert, Michael

Strategic Management in the Knowledge Economy

New Approaches and Business Applications

2nd updated edition, 2005, 355 pages, hardcover
€ 39.90

Due to the dramatic shifts in the knowledge economy, this book provides a significant departure from traditional strategic management concepts and practice. Designed for both advanced students and business managers, it presents a unique combination of new strategic management theory, carefully selected strategic management articles by prominent scholars such as Gary Hamel, Michael Porter, Peter Senge, and real-world case studies.
On top of this, the authors link powerful new benchmarks in strategic management thinking, including the concepts of Socio-Cultural Network Dynamics, Systemic Scorecards, and Customer Knowledge Management with practical business challenges and solutions of blue-chip companies with a superior performance (Lafite-Rothschild, Who’s Who, Holcim, BRL Hardy, Kuoni BTI, Deutsche Bank, Unisys, Novartis).

Contents
Fundamental impacts of the global knowledge economy on strategic management · Traditional strategic management approaches, and their deficencies · New mindset: systemic strategic management · Frameworks for systemic strategic management · Strategic management tools for the knowledge economy · Managing the new strategic leadership challenges.

Excerpt

Preis: 39,90 €
ISBN: 978-3-89578-257-2

JETZT KAUFEN


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